Platform

Give Your AI Agent Tools.

  • Talking is useful.
  • Taking action is better.

AI Call Control can give your AI agent access to tools and connected systems so a conversation can become part of a real business workflow.

  • Look up information.
  • Work with a CRM.
  • Send a follow-up.
  • Schedule a next step.
  • Update a record.
  • Trigger a workflow.

Or use another tool your business makes available.

The conversation doesn't have to end with:

“Someone will get back to you.”

From Conversation to Action.

A customer tells your AI what they need.

Now something needs to happen.

Without tools, an AI can explain the next step.

With the right tools, it can potentially help take the next step.

That's the difference between an AI that simply talks and an AI agent that participates in your business.

Built-In Tools

AI Call Control can provide tools for common actions within a conversation and call workflow.

The tools available to an agent depend on how the agent is configured and what capabilities your business chooses to enable.

You decide what your agent should be able to do.

Connect the Systems Behind the Conversation.

Your customers don't think in software systems.

They simply tell you what they need.

Your AI agent can use connected tools to interact with the systems involved in fulfilling that request.

  • Depending on your configuration, that can include:
  • CRM systems.
  • Lead and customer information.
  • Scheduling systems.
  • SMS.
  • Email.
  • Business applications.
  • Internal systems.
  • External tools.

The caller doesn't need to know which system is being used behind the scenes.

They just have a conversation.

CRM Workflows

A sales conversation becomes much more valuable when it doesn't exist in isolation.

Connected CRM tools can allow an AI workflow to work with information surrounding a lead or customer.

  • That can include capabilities such as:
  • Retrieving relevant lead or customer context.
  • Working with contact information.
  • Recording outcomes.
  • Updating information.
  • Advancing workflows.
  • Supporting follow-up.
  • Making information available for the next interaction.

The exact actions available depend on the CRM, tools, permissions, and workflow you connect.

The Conversation Can Continue After the Call.

Not every next step needs another phone call.

An AI workflow can use connected communication tools such as SMS or email when those capabilities are configured.

  • A prospect needs information sent to them.
  • A customer needs a follow-up.
  • A next step needs confirmation.

A conversation needs to continue through another channel.

The phone call can become one part of a larger conversation instead of an isolated event.

Give Your Agent Context.

Tools aren't only about taking action.

They can also provide information.

A Knowledge Base might tell your agent:

What your plans cost.

A connected system might tell it:

Which plan this customer currently has.

Your business knowledge might explain:

How your product works.

Your CRM might provide:

What happened during previous interactions with this lead.

That context can make the next conversation more relevant and useful.

Tools & Model Context Protocol

AI Call Control can use Model Context Protocol — MCP — as part of connecting AI agents with external tools and systems.

MCP provides a common way for AI applications to interact with capabilities exposed by compatible systems.

Instead of treating every useful business action as part of one enormous AI application, tools can be made available to the agent through defined connections.

What your agent can do depends on the tools and permissions available through those connections.

Connect Your Agent to a World of Tools.

Depending on the MCP servers and systems available to your business, an agent could be connected to capabilities involving:

  • CRM
  • Retrieve information.
  • Create or update records.
  • Work with leads and customers.
  • Support sales workflows.
  • Scheduling
  • Check availability.
  • Support appointment workflows.
  • Coordinate next steps.
  • Customer Service
  • Retrieve relevant customer information.
  • Support service workflows.
  • Work with tickets or requests.
  • Orders & Business Data
  • Retrieve information from connected business systems.
  • Use relevant data during a conversation.
  • Support defined workflows.
  • Automation
  • Trigger tasks.
  • Initiate workflows.
  • Pass information to another system.
  • Continue a process after the conversation.

The specific capabilities depend on what the connected tool exposes and what permissions you give the agent.

You Don't Need an Integration for Every Conversation.

Not every agent needs every tool.

A receptionist may primarily need routing and scheduling.

A sales agent may need CRM, pricing context, SMS, email, and human handoff.

An intake agent may need to collect information and create a record.

A customer-service agent may need access to customer information and service workflows.

Give the agent the tools required for its job.

Procedures Decide. Tools Act.

A tool gives your agent a capability.

Your Business Procedures help determine when that capability should be used.

A CRM tool may allow an agent to update a lead.

Your procedure defines when that update is appropriate.

An SMS tool may allow the agent to send a message.

Your procedure defines when a text should be sent.

A transfer tool allows the agent to reach a person.

Your procedure helps determine when the human should become involved.

Tools provide capability. Procedures provide control.

Give Tools Rules.

Access to a tool doesn't mean the agent should use it whenever it wants.

  • Define the workflow.
  • Define the permissions.
  • Define the conditions.
  • Define the boundaries.
  • Define when human involvement is required.

Your business remains in control of what the agent is allowed to do.

One Lead. One Continuing Workflow.

  • Imagine a prospect enters your sales process.
  • Your AI calls the lead.
  • It has the conversation.

It uses your Knowledge Base to answer product and pricing questions.

It follows your Business Procedures to qualify the opportunity and work through defined objections.

It uses available CRM context during the interaction.

The prospect asks for additional information.

A follow-up is sent through an available communication tool.

The CRM workflow is updated.

The conversation continues later with the context your systems provide.

When the opportunity reaches the right point, your AI hands it to a person.

That's more than a phone call.

That's an AI agent working inside a business process.

Keep Humans in the Workflow.

Connecting tools doesn't mean removing people.

It means deciding where people add the most value.

  • Let AI handle repetitive actions.
  • Let it gather information.

Let it work the front of the process.

Let it keep systems updated where appropriate.

Then bring in your team when judgment, expertise, persuasion, approval, or human involvement matters.

AI when it makes sense. Human when it matters.

AI That Can Do More Than Talk.

Give your agent knowledge.

Give it procedures.

Give it tools.

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